You Don’t Need a Cloud Service for a Cookie Banner (Do the Math)
Consent-as-a-service starts free and ends at €20+/month for a dialog box. What GDPR actually requires from a banner, what the cloud adds, and when self-hosted is simply better.
Consent-as-a-service starts free and ends at €20+/month for a dialog box. What GDPR actually requires from a banner, what the cloud adds, and when self-hosted is simply better.
The browser pixel misses a third of your conversions. Meta's Conversions API fixes that — if you deduplicate correctly and respect consent. A practical WooCommerce guide.
Purchases flow into GA4, refunds never do — so reported revenue drifts upward forever. How GA4's refund event works, why almost nobody sends it, and how to wire it correctly.
Redis is supposed to make WordPress faster, not more fragile. Here is exactly how a Redis blip turns into a white screen — and how to build an object cache that degrades gracefully instead.
Everything about the WooCommerce → GTM → GA4 pipeline in one place: the event map, payload schema, container setup, consent, dedup, and the failure modes that corrupt data.
add_to_cart is the most fragile event in the WooCommerce funnel. Six cases cover virtually every silent failure — AJAX buttons, archive pages, Blocks, variations, and more.
A quarter of your customers are invisible to client-side analytics. Here is how server-side purchase tracking works, what it can and cannot fix, and how to add it to WooCommerce.
What Consent Mode v2 actually requires, how it interacts with your cookie banner, and a step-by-step WooCommerce setup that keeps both regulators and your GA4 data happy.
Revenue missing from GA4? Here are the seven causes behind almost every broken WooCommerce purchase event — with the exact fix for each.
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